Piyush Chudasama, UI/UX designer and website developer in India
The story

Ten years turning ideas into products people enjoy.

Hi, I'm Piyush Chudasama, a UI/UX and Product Designer with over 10 years of experience creating websites, mobile apps, and digital products that are simple, effective, and user-friendly. I started my design journey in 2015 and have worked with startups, agencies, and businesses across many industries, including SaaS, fintech, eCommerce, healthcare, education, logistics, and food delivery.

Throughout my career I've helped turn ideas into products that not only look great but also solve real business and user problems. My expertise spans UI/UX Design, Product Design, Mobile App Design, Website Design, Design Systems, and AI-powered website development, with a focus on clear user experiences, modern interfaces, and scalable solutions that help businesses grow.

I've worked on a wide range of projects, from startup MVPs and business websites to complex web applications and enterprise platforms. I enjoy simplifying complicated workflows, improving usability, and designing products that people genuinely enjoy using.

What makes my approach different is that I understand both design and development. I don't stop at creating screens in Figma. I work closely with development teams and use modern AI tools to bring products to life faster, while keeping quality and consistency throughout.

Whether you need a new website, a mobile application, a SaaS platform, or a complete product redesign, I can help transform your ideas into digital experiences that deliver real value for your users and your business.

Design philosophy

Make the right thing obvious, and keep everything else quiet.

Principle 01

Start with the user

I base design choices on what real people need, not guesses. I test with users and listen to what the data tells me.

Principle 02

Build a system, not just screens

I create reusable design systems for fonts, colors, spacing, and components. This keeps products consistent and saves real build time.

Principle 03

Made for everyone

Good design works for all users. I follow accessibility standards for color, keyboard use, and screen readers from the start.

Principle 04

AI helps, I lead

AI tools help me build faster, but the thinking and the decisions are mine. I check every screen and every line myself.

Principle 05

Launch early, improve often

A live website beats a perfect mockup. I get a working version in front of real users early, then improve it from their feedback.

Principle 06

Calm by default

No clutter, no flashy effects, no ten gradients. A premium feel comes from being clean and deliberate, not loud.

Experience

Eleven years. Three companies. One craft.

June 2022, present
Current
Senior UI/UX Designer
Digiwhiz · Australia (remote from India)
Lead design from the first idea to the final screen, including research, user flows, design workshops, accessibility, and a reusable design system. Helped lift engagement by 35%, cut build time by 25%, and speed up delivery by 20%.
June 2017, June 2022
Senior UI/UX Designer
DNK Technologies · Surat, India
Designed seven mobile apps across banking, shopping, and food delivery, including Easy Lease, Forevermark, Kuberjee, Wibrate, Prkruti, and Zest Melange. Set the design direction for three of the company's main products.
January 2015, June 2017
Jr. UI/UX Designer
Viprak Web Solution · Surat, India
Tested apps, websites, and software, and built early wireframes and screen flows. This is where I learned the basics of design research and good, user-first habits.
Toolkit

What's open on my screen right now.

Design

Figma & friends

Figma for design, FigJam and Miro for planning, and the Adobe apps when I need them.

FigmaFigJamMiro Adobe XDPhotoshopIllustrator
AI & building

Claude, Cursor, GitHub

I write clear instructions, review the code, and put the site live. I also use AI helpers to build quick prototypes.

Claude AICursor AI ChatGPTGitHub Copilot VS CodeGitHub AutoflowLocofyMagician AI
Research & teamwork

UserZoom & the essentials

User testing in UserZoom, notes in Notion, planning in Jira, and calls in Slack and Zoom.

UserZoomNotionJira ConfluenceSlackZoom
How I work together

A simple, clear way of working.

Most projects go from our first call to a live first version in four to six weeks.

01.
Kick-off & research

One short call to cover your goals, your users, and what success looks like. I follow up with a clear written plan.

02.
Map & sketch

I map out the user flows and sketch rough screens, then share them with you for quick feedback.

03.
Design & prototype

Full visual design plus a clickable preview, with a tidy design system so the build stays clear and consistent.

04.
Build or hand-off

Either I build it for you (and you own all the code), or I hand it to your developers with ready files and a short video walkthrough.

Let's talk

Pick the part you need,
or let me handle it all.